Hamirpur (Kameshwar Sharma): The Rural Women Entrepreneurs in Digital Marketing Workshop was successfully organized by the Industries Department at Gram Panchayat Ukhli. The main aim was to train small entrepreneurs, women-led businesses, and self-help groups.
The workshop focused on digital tools, online marketing, and government e-market platforms. Moreover, it aimed to improve digital literacy in rural areas.
In addition, it also helped local producers connect with wider markets through the Government e-Marketplace (GeM).
Strong Push for Rural Digital Empowerment
Industries Department Extension Officer Nikita Kumari chaired the session. During the event, she highlighted the importance of digital transformation in today’s business world.
She said the main goal is to make rural entrepreneurs self-reliant. Furthermore, she encouraged them to use digital platforms for growth.
She also explained that GeM can directly connect small businesses with government buyers. As a result, income opportunities can increase significantly.
Expert Session on Digital Marketing
Dr. Amit Kumar from Himachal Pradesh Technical University delivered the expert session. He explained modern digital marketing methods in detail.
In particular, he discussed social media platforms like Facebook, Instagram, and YouTube. Furthermore, he showed how online branding helps businesses grow.
He also shared techniques for customer engagement and online advertising. Ultimately, these methods can improve visibility and sales.
Training on GeM Portal and Government Opportunities
Participants received training on the Government e-Marketplace (GeM) portal, which is an important platform for government procurement.
Experts explained registration, product listing, and order management. They also covered compliance rules.
Additionally, they said rural entrepreneurs can sell directly to government departments. This helps increase profit and ensures transparency.
Exhibition of Women Entrepreneurs
During the workshop, women self-help groups displayed handmade products, including eco-friendly items made from pine leaves.
Meanwhile, the products attracted strong attention from visitors and officials. The exhibition helped women showcase their skills.
Officials from the RAMP project, including Ashwani Sharma, guided participants. Moreover, they advised on product quality and packaging.
Importance of Digital Skills in Rural Economy
Experts said digital skills are now essential for business success. They are no longer optional.
Therefore, such workshops help connect rural producers with urban markets. They also support self-employment and financial independence.
Officials also confirmed that more training programs will be held across Himachal Pradesh.
Conclusion
The Rural Women Entrepreneurs in Digital Marketing Workshop marked a major step in rural empowerment. It helped participants learn digital marketing and e-commerce skills.
As a result, it is expected to improve rural income, promote local products, and strengthen entrepreneurship in the region. entrepreneurship in the region.
Key Points – Rural Women Entrepreneurs In Digital Marketing
- Digital marketing workshop organized: Industries Department held a training workshop at Gram Panchayat Ukhli to promote digital literacy among rural and women entrepreneurs.
- Focus on GeM portal: Participants were trained on the Government e-Marketplace (GeM) platform, including registration, product listing, and government supply opportunities.
- Expert guidance provided: Dr. Amit Kumar from Himachal Pradesh Technical University explained social media marketing, online branding, and business expansion strategies.
- Empowerment of women SHGs: Women self-help groups showcased handmade products, including pine leaf-based items, promoting rural entrepreneurship.
- Government support emphasized: Officials highlighted that digital tools can help small entrepreneurs expand markets, increase income, and achieve self-reliance.
