Kotgarh (Kameshwar Sharma): The Industries Department of the Himachal Pradesh Government organized a Digital Marketing Workshop at Thanedar Panchayat in Shimla district to promote digital empowerment among local entrepreneurs and MSME units.
The workshop focused on digital literacy, brand building tools, the Government e-Marketplace (GeM) portal, and the MSE-CDP scheme. Moreover, the initiative aimed to help entrepreneurs understand government support programs and modern business strategies.
More than 30 entrepreneurs and MSME representatives from Kotgarh and nearby areas participated in the event.
Officials Encourage Digital Transformation
The Digital Marketing Workshop witnessed the presence of Sucheta Thakur, Yashpal, and Ajay Kumar.
The officials encouraged entrepreneurs to adopt digital technologies to expand their businesses and maximize the benefits of government schemes.
Furthermore, they highlighted the importance of innovation and digital tools in improving market reach and competitiveness.
Session Highlights Digital Tools for Brand Building
During the first technical session of the Digital Marketing Workshop, Puneet Kumar delivered a detailed presentation on marketing, digital literacy, and brand-building tools.
He explained how businesses can effectively use social media platforms, digital advertising, customer engagement strategies, and online branding techniques.
Moreover, participants learned how digital tools can help increase visibility and business growth in competitive markets.
MSE-CDP Scheme Benefits Explained
The second session of the Digital Marketing Workshop featured a presentation by Vidisha Sharma.
She discussed the features of the Micro and Small Enterprises Cluster Development Programme (MSE-CDP), including cluster development benefits, financial assistance, technical support, and growth opportunities for MSMEs.
Furthermore, she explained how entrepreneurs can utilize the scheme to strengthen their businesses and improve productivity.
GeM Portal Registration and Business Opportunities
In the third session, Tushar provided detailed information about the Government e-Marketplace (GeM) portal.
He explained the registration process, product listing procedures, tender participation, and government procurement opportunities available to MSMEs.
As a result, participants gained valuable knowledge about accessing government markets through the GeM platform.
Entrepreneurs Appreciate the Digital Marketing Workshop
During the interactive session, participants asked questions related to their businesses and received guidance from experts.
Many attendees described the Digital Marketing Workshop as informative and highly beneficial. Furthermore, they emphasized the need for similar training programs in the future to help local businesses adapt to changing market trends.
The workshop also encouraged networking and knowledge-sharing among entrepreneurs.
Digital Marketing Workshop to Boost Entrepreneurship
Officials concluded that initiatives such as the Digital Marketing Workshop, GeM portal awareness, and MSE-CDP promotion can help local entrepreneurs connect with national and global markets.
Moreover, these programs improve awareness about government support schemes and create new opportunities for business expansion. Consequently, such efforts are expected to strengthen entrepreneurship, generate employment, and support economic growth in the region.
Key Points of the news:
- A Digital Marketing Workshop was organized in Thanedar Panchayat, Shimla district.
- More than 30 entrepreneurs and MSME representatives participated.
- Experts explained digital branding, social media marketing, and online business tools.
- Participants received guidance on the GeM portal and the MSE-CDP scheme.
- The workshop aimed to promote entrepreneurship, digital empowerment, and business growth.
