Amritsar (Dawarka Nath Rana): The Verka Launches New Rose Lassi has created excitement in Amritsar and Tarn Taran regions. Verka Milk Plant, a cooperative dairy institution, has introduced a new product in the market.
Moreover, the organization continues to focus on providing high-quality dairy products to consumers at affordable prices.
New “Rose Lassi” Introduced at ₹10
Under the Verka Rose Lassi Launch, the Milk Union Amritsar Board of Directors introduced a new product.
The company launched “Verka Rose Lassi” in a 350 ml pack priced at just ₹10.
In addition, the product was developed based on strong consumer demand.
Therefore, it aims to offer both taste and affordability to customers.
Focus on Quality and Hygiene Standards
Verka Milk Plant stated that it maintains strict quality control at every stage.
Moreover, Verka collects milk from cooperative societies and dairy farms in Amritsar and Tarn Taran.
After processing it, the company prepares and supplies high-quality milk products to consumers.
As a result, the brand ensures both safety and nutrition for customers.
Verka Launches New Rose Lassi: Product Available from May 9
The Verka Launches New Rose Lassi product will be available in the market from 09 May 2026.
In addition, it will be distributed across Amritsar and Tarn Taran districts.
Therefore, consumers will soon be able to purchase this new affordable dairy drink easily.
Officials Highlight Consumer-Focused Approach
During the launch, Board of Directors appreciated the new product.
Moreover, they said the initiative reflects Verka’s commitment to public demand and affordability.
In addition, they emphasized that the company designed the product to benefit common consumers.
As a result, it strengthens Verka’s presence in the dairy market.
Dignitaries Present at Launch Event
Several officials attended the launch ceremony.
These included Vice Chairman Bhupinder Singh, Directors Gurmukh Singh, Amandeep Singh, Jagjit Singh, Surjit Singh, Harjit Singh, Harbhajan Singh, and Palwinder Singh.
Furthermore, senior officials from Verka Amritsar and Hoshiarpur dairies were also present.
Therefore, the event marked an important milestone for the cooperative dairy sector.
5 Key Points of Verka Launches New Rose Lassi:
- Verka launches new Rose Lassi at ₹10 in Amritsar.
- Product based on consumer demand and affordability.
- Available in Amritsar and Tarn Taran from May 9.
- Strict quality control maintained in production process.
- Senior Verka officials attend product launch event.
